M&S TV Ad 2012 - Summer To Remember TV Ad - Marks & Spencer
When looking for the prefect add to talk about, I found this advert that plays on all the senses and other stimuli. This is perfect for the target, i found statistics on youtube of the advert. With location information.
Analysis
Scene 1 -The entrance to the advert the viewers are given music (The beetles - here comes the sun) that instantly triggers emotions and feelings of nostalgia of the time when the beetles where very popular and the effect it had on the music industry at the time.
Scene 2 - of a girl/female walking though a wood, CU of the grass, this provokes the feeling of touch on the skin, being natural. For the target audience this reminds them of when they were younger.
Scene 3 - this is of a farther figure and two children cutting the lawn together, having fun.
Scene 4 - Three children on a adventure, this provokes excitement.
Scene - boat scene - she touches the water with her fingers..
Scene - picnic - all the food laid out on the table provokes a the sense of British heritage with the British flags and bunting all around the classic TV, this links to the queens jubilee that is coming up during summer.TV campaigns like this defines what people do for events like this.
Scene - sports like the tenis and egg spoon race builds excitement. Also the advert has a part when the men looses to a women and he laughs it off touching on feminism equal understanding.. but good sportsmanship. This tennis scene represents teamwork with the ballboy/girls working together.
Scene - the sense of taste is also is aroused when a lady bites into a strawberry.
Scene - in the dark around a camp fire, its a feel good factor, letting all the worries going away. enjoy some food and peoples company. people tend to think of camp fires when they think of get aways for the family.
'on your marks for a summer to remember.'
This develops the need to make this one a good summer to remember. as the advert has plenty of ideas to make it different, customers may think they need to go to M&S to get products. Adding the 'only at your M&S' makes the customer think that summer is defined by M&S.
Scene 2 - of a girl/female walking though a wood, CU of the grass, this provokes the feeling of touch on the skin, being natural. For the target audience this reminds them of when they were younger.
Scene 3 - this is of a farther figure and two children cutting the lawn together, having fun.
Scene 4 - Three children on a adventure, this provokes excitement.
Scene - boat scene - she touches the water with her fingers..
Scene - picnic - all the food laid out on the table provokes a the sense of British heritage with the British flags and bunting all around the classic TV, this links to the queens jubilee that is coming up during summer.TV campaigns like this defines what people do for events like this.
Scene - sports like the tenis and egg spoon race builds excitement. Also the advert has a part when the men looses to a women and he laughs it off touching on feminism equal understanding.. but good sportsmanship. This tennis scene represents teamwork with the ballboy/girls working together.
Scene - the sense of taste is also is aroused when a lady bites into a strawberry.
Scene - in the dark around a camp fire, its a feel good factor, letting all the worries going away. enjoy some food and peoples company. people tend to think of camp fires when they think of get aways for the family.
'on your marks for a summer to remember.'
This develops the need to make this one a good summer to remember. as the advert has plenty of ideas to make it different, customers may think they need to go to M&S to get products. Adding the 'only at your M&S' makes the customer think that summer is defined by M&S.
try to relate these scenesto their value systems
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