Define “Generation Marketing”

From page 4 of Solomon defining Consumer behavior it builds on looking at the bigger picture. Marketers will define a consumer into categorize like age, gender, income ,Occupation (social classing) and much more.

Defined - 'Demographics' - characteristics of a population, this could be area.
Defined - 'Psychographics' - which refers to a persons aspects of lifestyle and personality.

These are important factors to marketers because this data defines how a product will enter a market. I will be covering these psychographics influences to the genration in a later post. (values and groups) and then applying these influences and developed values with an example of advertising that appeals to Gen X.

When reading Page 90 of Soloman textbook on motivation at first i didn't understand the link, but as Soloman explains marketers will 'build products or services that will provide the desired benefits and permit the consumer to reduce this tension' This psychological perspective of a motivation that develops a need. Can be given to a generation like gen x, this is because of the past and current events they have to handle and deal with everyday. This could be from being witnesses to London and 9/11 terrorist attacks to food scares or babies food having glass fragments within. They become more sensitive to outside threats so they build securities.

Now onto a little side note that still aplies. Gen X was the real first Generation to be influenced by brands and products because it mass communication that was taking place at the time. Particular popular products shown on the 'Timeline' in a later post like the walkman, microwaves ovens, pc and macintoshes. Really started to take the main stage with this genration, people wanted to have the latest craze. These brands that  where introduced like sony are stil strong and still hold particular values this generation.  My own example would be with my parents, they will only by Sony Tv's because they still hold the same ideology that they did back when they first bought their own music hardware of the time. 

WARC articles

Title:Don't You (Forget About Me) - Marketing to Generation