How does Gen X behave when buying products.
Black box model. is simple model that covers some of the areas of the buying process in a broad way.
Engel Kollat Blackwell Model (EKB) following the same principles the EKB model shows the flow of information that is attended when buying a product or service.
Howard Sheth model. This model takes the black box model and expands how every stage of the purchase process the consumer saves information for the next time they buy a product or service.
Kotler model -
You would have benefitted from discussing these modules
ReplyDelete